1. Social networks and you. Which is best?

    One of the most prevalent aspects of modern technology is social media. Many companies and people have adapted it as a part of daily life, some going so far as to rely on it as their main form of communication. There’s no doubt as to the benefits of being on...
  2. How to Get Your Business Socialized

    Social media has really become a major way for businesses to get their name out and gain exposure to the many different people on the Internet, build their brand and find new customers. With the large numbers of people currently using the Internet, it makes sense for businesses to have...
  3. Small Business Conquer Big World through Social Networking

    It’s the dilemma of many smaller businesses lacking the budget for advertising that many of their bigger competitors have to be able to establish a better presence in a specific market. However, the rise of the use of social networks now allows these smaller firms to reach thousands to millions of people – at a fraction of the cost of traditional advertising and marketing. One of the most difficult challenges smaller businesses face is having a bigger presence in the market. While many of these companies offer good, quality services at much more affordable rates, they are many times overshadowed by larger firms that have bigger budgets to spend on marketing, advertising, and the like. Things have changed, though, with the advent of social networking. What was once a simple, social, get-to-know-each-other tool between people on the internet has now evolved into a tool that small businesses can take advantage of in order to get their voices heard. The gist of social networking for business is the simple concept of reaching potentially millions of people at a mere fraction of what is normally spent on advertising and traditional marketing. The wide reach of social media allows businesses to find their voices and showcase what they can do. The playing field then moves from an unfair balance of advertising budgets to a battle of service quality and value for money, as it should be – and many smaller firms can compete effectively in this arena. There are many ways to tap into the social networking phenomenon to boost your online presence and aid in your marketing. If you are interested in knowing more about this, please contact us and we’ll be glad to assist you in developing strategies that fit your specific requirements and needs.
  4. MS Outlook Integrates Account with Social Networking Websites

    The people behind MS Outlook have now integrated social networking into the system through the Outlook Social Connector. Outlook has long been the staple in many business communications – it is truly one of Microsoft’s feats of genius given how prevalent it is in professional correspondence between businesses and organizations today. In order for the platform to conform and adjust to current norms, the people behind MS Outlook have now integrated social networking into the entire system through what they call the Outlook Social Connector (OSC). What the Outlook Social Connector basically does is enable the user to connect his or her email account with his or her LinkedIn, Facebook, MySpace, and Windows Live accounts. You’ll be able to receive updates from these social networking websites through MS Outlook. Outlook Social Connector is compatible with versions of MS Outlook beginning with 2003 and up, and boasts features such as adding friends into social networking websites through the new Outlook People Pane, as well as receiving updates from friends and contacts whose email address is also listed in their social network account. Also, like a social network, the OSC allows you to set privacy settings and select the kind of information you want made public.


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